Ikea will tap Adyen’s single financial technology platform to gather customer payment data from both physical and digital channels.
Adyen has announced a global partnership with Ikea that, it says, will allow the retailer to connect the dots between in-store and digital sales channels and offer better payment and loyalty experiences for customers.
Ikea will tap Adyen’s single financial technology platform to gather customer payment data from both physical and digital channels.
Adyen’s solution also provides a closed-loop payment system offering worldwide processing, acquiring, local payment methods and like-for-like settlement capabilities for Ikea franchisees.
This reduces the amount of contracts and integrations for global IT operations, enabling simplified financial reporting and management of customer data. Adyen’s consolidation of the tech stack behind commercial operations also helps to minimise the risk of operational disturbances and the ability to troubleshoot.
‘’We are proud to partner with the Ikea business to help scale their efforts to understand their customers and the behaviours that lead to long-term relationships with the iconic brand,’’ says Tobias Lindh, Managing Director, Adyen Nordics & Baltics.
Roelant Prins, Chief Commercial Officer at Adyen, comments, “This partnership truly feels like a match made in heaven. Ikea is dedicating resources to enhance both its online and in-store shopping experiences, expanding with new smaller store concepts globally.”
“On the other hand, we are pushing forward, expanding our online and in-store payment technologies into new markets worldwide while developing advanced data insights solutions.”
In other news, Ikea has also begun testing Ikea Preowned, the retailer’s secondhand marketplace. In a LinkedIn post, Jesper Brodin, CEO at Ingka Group, said, “We will start in Oslo and Madrid, yet the ambition is higher.”
“With the test we will get deeper insights in how we can meet people’s dreams and needs in life at home, by making the Ikea range more accessible at an even lower price and as a part of our sustainability efforts.”
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