Ikea unveils its largest fulfilment store after an extensive revamp project in Budapest, Hungary.
Ikea has unveiled its redesigned Soroksár store in Budapest, pitched as a major step in the retailer’s efforts to adapt its physical locations for an omnichannel world.
For the first time ever, it has merged the Market Hall and the Showroom into one floor, dedicating the other floor to online fulfilment.
The latter area brings under one roof automation and digital solutions that Ingka Group, the biggest Ikea retailer, has tested separately in different markets but not until now utilised together in one place. The result is its biggest fulfilment store in Europe, and the largest fulfilment store in the world by 2026.
The nearly Euro 50 million investment has doubled the store’s online sales capacity to almost a million orders a year, and aims to enhance in-person shopping and e-commerce fulfilment while ensuring a full product range remains available for customers.
“It’s really a different kind of experience if you’re going through the Soroksár store compared to any other Ikea store around the world. The shopping journey is shorter, more interactive and automated, and it still offers our customers the full Ikea experience – complete with our entire product range, expertise of our co-workers, and of course delicious food,” said David McCabe, Country Retail Manager & Chief Sustainability Officer at Ikea Czechia, Hungary, and Slovakia.
Features like the Rug Projector tool bring products to life, while digital kiosks and the Ikea app simplify browsing, in-store navigation, and post-purchase engagement.
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