The collaboration combines Infobip’s advanced communications technology to protect NEXT’s customers against fraud and delivers richer, more secure messaging experiences.
Infobip has partnered with NEXT plc to boost customer security and elevate the messaging experience for the retailer’s customers.
By leveraging Infobip Signals, an AI and machine-learning powered solution that combats artificially inflated traffic, the collaboration combines Infobip’s advanced communications technology to protect NEXT’s customers against fraud and delivers richer, more secure messaging experiences.
Recognising the importance of secure, rich messaging, NEXT has also implemented Rich Communication Services (RCS) for Business, powered by Infobip. Multimedia capabilities and verified sender profiles offered through RCS enable NEXT to strengthen brand identity and foster greater trust and confidence among customers.
This next-generation messaging platform enhances the value and interactivity of customer communication.
Raz Razaq, Head of Customer Contact Experience Technology, at NEXT, said, “At Next, we are committed to protecting our customers from fraud while continuing to provide the rich, responsive, and reliable communication that they expect from us.”
“To benefit from the latest anti-fraud technology, we partnered with Infobip to help keep both our customers and infrastructure safe from new and emerging threats. Combined, Infobip Signals and RCS will create secure conversational experiences for our customers.”
James Stokes, Head of Enterprise, UK and Nordics, at Infobip, added, “Infobip is helping support one of the UK’s best-known high-street retailers in their mission to provide a safe and seamless CX. Our AI-enabled solutions offer peace of mind, while the capabilities of RCS offer a richer CX.”
“In the last year, we’ve seen a 500% growth in the adoption of RCS, a testament to the desire from brands like NEXT to offer customers an elevated experience, delivering personalised and conversational interactions. We look forward to continuing to provide first-class CXs through this collaboration.”
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