Instacart has enabled acceptance of electronic benefits transfer (EBT) payments for Supplemental Nutrition Assistance Program (SNAP) online grocery purchases via its platform in another ten states, including from Albertsons Cos. and Sprouts Farmers Market stores.
San Francisco-based Instacart said that, through the Instacart App, SNAP recipients can order groceries for delivery or pickup from grocers across 49 states and Washington, D.C., and pay directly with their EBT cards. That includes Colorado, Hawaii, Idaho, Louisiana, Montana, New Mexico, Oregon, Utah, Washington, and Wyoming stores.
On the retailer side, grocery stores can process SNAP EBT payments for Instacart orders using the Carrot Payments component of Instacart Platform, the online delivery giant’s enterprise solutions suite. The capability includes orders placed via the Instacart app and through grocers’ digital properties built with Instacart’s Carrot Storefront and Carrot Storefront Pro platform modules. Grocery retailers can also use Carrot Payments to accept other digital payments, including Apple Pay and PayPal.
With the expansion, Instacart said it now powers SNAP EBT payments for more than 60 retail banners across over 8,000 stores, reaching nearly 30 million people experiencing food insecurity.
“We’ve long advocated expanding online EBT SNAP acceptance, and we’re proud to bring this critical service to people in 10 additional states in partnership with grocers that people know, love and trust,” Sarah Mastrorocco, vice president of access to food and nutrition at Instacart, said in a statement. “Our partners offer a broad selection of fresh food and pantry staples, and with this expansion, we’re giving more families access to nourishment, paired with the convenience of same-day delivery and pickup. We look forward to continuing to expand this program and enabling more retailers to accept EBT SNAP payments online through the Instacart Platform.”
Boise, Idaho-based Albertsons Cos. allows SNAP customers to use EBT to buy groceries and essentials via the Instacart app from four supermarket banners, including Albertsons, Pavilions, Safeway and Vons. SNAP beneficiaries who shop online through Jewel-Osco also can pay using EBT for grocery orders placed through the banner’s website or app.
“Research shows that many EBT recipients face mobility challenges due to a disability, lack of transportation, or caring for young children, which can prevent them from physically visiting a store. As a trusted community grocer committed to solving food insecurity, we want to make healthy foods available to those at risk by offering multiple private, secure, and convenient shopping options,” stated Susan Morris, chief operating officer at Albertsons Cos. “This program allows shoppers to use their EBT cards to make online purchases for home delivery or free store pickup, which is a critical part of our ongoing efforts to create a flexible and convenient shopping experience for all customers.”
Plans call for SNAP EBT functionality to roll out to more Albertsons Cos. online store banners this summer and later this year via the retailer’s digital services and Instacart. Currently, Albertsons offers same-day delivery from more than 2,000 stores across 21 banners through Instacart.
Phoenix-based Sprouts enables customers in 23 states to use SNAP EBT to purchase groceries online for delivery or pickup from its more than 380 stores via Instacart’s app. Through the partnership, the companies also launched Sprouts’ white-label ecommerce storefront, powered by Carrot Storefront Pro.
“Sprouts is a leader in making the highest-quality fresh foods accessible to all. Online shopping for delivery and pickup offers our customers that accessibility and convenience to fit any lifestyle,” according to Nick Konat, president and chief operating officer of Sprouts. “Through this expanded partnership with Instacart, we can offer our customers the option to use their SNAP benefits when ordering their fresh and nutritious foods online, allowing them greater convenience, accessibility and affordability.”
Also providing SNAP EBT online payments through the Instacart platform is Northeast Grocery Inc., formed through the merger of Price Chopper/Market 32 and Tops Friendly Markets. Customers placing orders via the Instacart App or Carrot Storefront Pro website at Price Chopper/Market 32 can pay with SNAP EBT at over 120 stores in New York, Connecticut, Massachusetts, New Hampshire, Pennsylvania and Vermont. That functionality also is available at more than 70 Tops stores in New York, Vermont and northern Pennsylvania.
“At Price Chopper/Market 32, we’re committed to offering our customers not only a great in-store shopping experience but also a seamless, affordable and accessible online shopping experience,” commented Blaine Bringhurst, president of Price Chopper/Market 32. “Our partnership with Instacart equips us to fulfill that promise via its comprehensive e-commerce experience for same-day pickup or delivery capable of facilitating payment with EBT SNAP on the Instacart App as well as on our website, www.pricechopper.com, and our Price Chopper mobile app.”
Instacart noted that Price Chopper/Market 32 and Tops Friendly Markets introduced SNAP EBT payments on the Instacart App in 2021 and have now integrated acceptance on their Storefront Pro e-commerce sites.
“Tops Friendly Markets has been a partner of Instacart for several years, using our expansive network of neighborhood stores to fill immediate delivery and curbside pick-up needs for area customers,” stated John Persons, president of Tops. “Our evolving partnership continues to grow and now includes digital/mobile, catering and EBT SNAP solutions to provide even more affordability and convenience.”
Also accepting SNAP EBT payments for Instacart App orders is supercenter retailer Meijer, covering locations in Illinois, Indiana, Kentucky, Michigan, Ohio and Wisconsin for delivery from more than 250 stores.
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered 
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
