Instacart provides grocery delivery and pickup services in the US and Canada.
Customers can use the service to order goods from participating stores, and a personal shopper will conduct them for shopping.
As one can imagine, the Instacart experience relies heavily on machine learning. Nearly every product and business innovation at the company is based on machine learning (ML), including a list of the best things to help customers find more than 1 billion products and enabling 5,000+ brand partners to connect to their products.
To serve a variety of use scenarios, they combine third-party solutions (including Snowflake, AWS, Databricks, and Ray) with internal abstraction layers that offer consistent access. This strategy enables them to deploy customized and varied solutions while keeping up with the MLOps industry.
Griffin was created to make it easier for MLEs (Machine Learning Engineers) to easily manage product releases, swiftly iterate on machine learning models, and monitor their production applications.
Using the system developed by the Instacart team are a few key system concerns based on these objectives:
- Scalability: At Instacart, the platform should be able to host machine learning applications.
- Extensibility: The platform should be adaptable to add new features and interface with other machine learning and data management backends.
- Generality: Apart from the platform’s extensive connection with third-party solutions, it should offer an unified workflow and consistent user experience.
As stated by the team, the platform has four basic components:
- Using the MLCLI interface to create a platform for machine learning applications and control the model lifecycle. MLCLI gives MLEs the ability to alter training, evaluating, and inferring tasks in their applications and carrying them inside containers (including, but not limited to, Docker). This creates a consistent interface and eliminates the problems brought about by the execution environment.
- Workflow Manager & ML Launcher: This pipeline orchestrator uses Airflow to schedule containers and ML Launcher, a proprietary abstraction, to containerize job execution.
- Feature Marketplace: They create data for a feature management platform that supports platforms using batch and real-time feature engineering such as Snowflake, Spark, and Flink. It controls feature computation, offers feature storage, supports feature discoverability, enables feature versioning, stops offline / online feature drift, and permits feature sharing. With the help of a hybrid solution, they have scalability for balanced latency and storage costs.
- Tasorflow, Pytorch, Sklearn, XGBoost, FastText, and Faiss, such as Tentorflow, Pytorch, Sklearn, XGBoost, FastText, and Faiss, are a framework and training platform that is built-in to the Training & Inference platform. They standardize package management, metadata management, and code management to accommodate a variety of frameworks and assurance trustworthy model deployment in production. They state that it is now possible to triple the number of machine learning applications in a single year thanks to the ability of the platform to adapt MLEs to a model architecture and inference procedure.
The team will make a number of use cases, such as real-time recommendations, for their own right and allow for the creation of these aspects in their extensible platform.



















Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
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Monday.com is a project management software company, offering a cloud-based platform that enables businesses
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Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.

The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
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8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
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Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
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Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.





























