Instacart’s Carrot Tags Solution Sees Wide Adoption

Aldi, Gelson’s, and Hornbacher’s are the latest retailers to roll-out Instacart’s Carrot Tags solution.

Instacart reports that new grocers are connecting their electronic shelf labels (ESL) hardware to Carrot Tags pick to light functionality.

Carrot Tags is Instacart’s software solution that integrates into a retailer’s electronic shelf labels (ESL) hardware to enable incremental functionality, including pick to light capabilities. The aim is to enable retailers to provide a reliable online ordering experience to their customers by helping ecommerce shoppers locate ordered items, which in turn improves order accuracy.

Aldi, Gelson’s, and Hornbacher’s are the latest retailers to roll-out Carrot Tags following a recent chain wide rollout at Schnucks earlier this year. Carrot Tags is part of Instacart’s Connected Stores suite of technologies, including Caper Carts, FoodStorm, and Eversight.

“It’s incredible to witness the momentum we’re seeing among retailers adopting Carrot Tags and how it’s transforming the experience for e-commerce shoppers fulfilling orders in-store,” said David McIntosh, Chief Connected Stores Officer at Instacart.

“Seeing additional retailers like Aldi, Gelson’s, and Hornbacher’s embrace Carrot Tags is a testament to how they are at the forefront of improving store operations and elevating customer service.”

“We see the value Carrot Tags offer as they help Instacart shoppers to be more independent when fulfilling online orders, allowing our associates to focus on store operations and providing excellent customer service,” said Scott Patton, Vice President at Aldi.

“Our business model is based on efficiency and Instacart’s enterprise technologies are just another way for us to enhance the customer experience while reducing costs and passing along savings to customers.”

“Since our launch of Carrot Tags last year, we’ve noticed how it’s given our customers who order their groceries online a reliable experience by providing a more accurate order fulfilment process by ecommerce shoppers,” said Samantha Simmons, Director of Operations at Hornbacher’s.

“Additionally, it was fairly easy for us to integrate the software into our existing ESL hardware, making it a smooth roll-out across our stores.”