IRCODE’s technology works through an app, which recognises the exact frame or visual being viewed and activates a layer of interactive experiences tied to that asset.
IRCODE has announced a partnership with BEONDTV, a digital and broadcast network focused on lifestyle, travel, and talk programming.
The integration debuts an interactive television experience, giving audiences the ability to engage directly with what they see on screen, instantly and without QR codes, by using the IRCODE app on their smartphone.
Built on IRCODE’s EXACT Match technology, it activates a new programmable layer across BEONDTV’s content and advertiser assets, enabling instant discovery, data-driven engagement, and precise attribution for every frame.
From studio interviews to travel features and advertisements, every moment becomes scannable and measurable, without altering the production or requiring any change in viewer behaviour.
“Interactive TV is no longer theoretical,” said Matty Beckerman, CEO at IRCODE. “We’ve built the first scalable infrastructure that bridges storytelling and performance, turning any visual, on any screen, into a measurable, monetisable experience.”
“Partnering with IRCODE is a natural evolution of our mission to redefine what TV can be,” said Amie Amezcua Martin, Co-Founder and CEO at BEONDTV. “This technology lets us serve our viewers and sponsors in smarter, more intuitive ways, without sacrificing the storytelling that makes our content special.”
IRCODE’s technology works through an app, which recognises the exact frame or visual being viewed and activates a layer of interactive experiences tied to that asset. This enables viewers to access bonus content, behind-the-scenes interviews, brand offers, or product links simply by scanning the screen.
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