Smart Taxi will provide passengers with a personalised, engaging, and authentic experience while giving brands a more measurable opportunity to reach audiences.
Ivee, a software mobility company focused on reimagining the passenger experience, and taxi technology company, Creative Mobile Technologies, LLC (CMT), announced the launch of “Smart Taxi.”
Ivee’s CEO, Alex Giannikoulis, said, “We built Ivee for passengers. They spend 90 million minutes per day in transit just in the US. We validated our product in black cars including the world’s largest luxury mobility operator, Blacklane, and with ride-hail vehicles on the Uber, Lyft, and Via networks. Launching ‘Smart Taxi’ with CMT, a recognised mobility industry leader, is a great way to help our partner brands reach even more passengers.”
CMT’s Chairman, Ron Sherman, said, “Partnering with Ivee is a perfect fit. CMT has had years of experience serving the world’s best advertisers. We know firsthand their demands for new types of ad units, targeting, and reporting. These are all things Ivee has perfected in ride-hail vehicles. We know this ‘Smart Taxi’ experience will make a big impact for brands serving the perfect ad for their exact customer.”
Ivee created the “Smart Taxi” experience using its proprietary passenger infotainment software (Ivee Inside), personalisation technology (Ivee Intelligence), and ad platform built for the passenger economy (Ivee Ads). With Ivee Ads, advertisers can directly connect and target moving passengers with a user-centric approach for advertising that feels authentic to the passenger and their trip.
Smart Taxi will provide passengers with a personalised, engaging, and authentic experience during their ride, while giving brands a more impactful, better-performing, and measurable opportunity to reach a captive audience of up to 25 million passengers per year.
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