Chinese ecommerce giant JD.com builds on Ochama move in Europe as it gets ready to expand to the UK.
JD.com has entered into recruitment mode as it works on an entry into the UK market.
This follows an initial excursion under the Joybuy brand, with a soft launch beginning in the second half of 2024, and the platform running a closed beta among users in London.
In 2022, JD.com introduced a new offering in Europe under the Ochama brand, aiming to bring its omnichannel retail model – blending online and offline channels – into European countries. The UK move marks its latest attempt to secure a foothold in a mature e-commerce space. As of 2024, the UK’s retail ecommerce market was valued at $160 billion, ranking third globally.
In a LinkedIn post, Matthew Nobbs, Chief Merchandise Officer, JD.com, said: “Getting ready to rumble in the UK for one of China’s biggest success stories. With global annual turnover of in excess of $157 billion last year- we are coming to the UK. Calling all category superstars. If you are a Category Manager or a seasoned expert Senior Category Manager- we are hiring right now in London.
He added: “We need passionate talent in: Small and Large Domestic Appliances; Consumer Electronics; Home and Living; World Foods; Toys; Baby; FMCG; Ambient Grocery; Fashion; Commercial Internships and the renowned TET graduate leadership programme.”
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