JD Sports Signs Global RFID Deal with Checkpoint Systems

Checkpoint’s DC tunnel solutions are now operational in JD Sports’ UK distribution centre, with installation at the Netherlands DC scheduled imminently.

Checkpoint Systems has signed a multi‑year global agreement with JD Sports Fashion to deploy its ItemOptix RFID inventory management software across the retailer’s Sports Fashion Group stores, starting in Europe.

The tie-up began with a pilot in the second half of 2024 in the UK, France and Spain across five stores and has scaled into a full SaaS roll-out.

The initial phase will see more than 400 stores go live by the end of the year in the UK and Ireland, with the deployment expanding across Europe to reach nearly 1,000 stores by the end of 2026.

In parallel, Checkpoint’s DC tunnel solutions are now operational in JD Sports’ UK distribution centre, with installation at the Netherlands DC scheduled imminently.

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Dan McGrath, JD Group Head of Customer Operations, said, “We are very excited to take our partnership with Checkpoint to the next level over the coming months and years ahead, and we thank them for their support and for everyone’s efforts to date as we start our RFID journey.”

“We are forming a partnership to span many years, and that needs to start on the right footing, and I firmly believe we have created that between us. Both sides have worked tirelessly and in very short timelines to get us to where we are today.”

Sarabjeet Chhatwal, Checkpoint’s VP Global Software, said: “Working with the JD Sports team has been a great experience, and one our team looks forward to continuing in the years to come.”

“JD choosing our ItemOptix software platform to be their software of choice for their RFID journey is yet another great endorsement from a retailer that our solution is what the market is looking for; a solution which is easy to use, easy to deploy, and easy to adapt.”

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