By aligning the brand with TrueBlue, JetBlue’s loyalty program, the platform makes it even easier for members to plan and book every part of their trip, whether they’re flying with JetBlue or not, while maximising the value of their rewards.
JetBlue has announced the launch of TrueBlue Travel, the new name for its consumer travel booking platform, replacing the former Paisly by JetBlue website.
TrueBlue Travel is powered by Paisly, JetBlue’s proprietary technology platform and wholly owned travel services subsidiary, and offers an even more seamless way for TrueBlue members to plan, book, and be rewarded for their trips.
The rebrand broadens how and where points can be used, unlocking even more travel value for members. With this expansion, TrueBlue points can now be redeemed for JetBlue flights, flight + hotel packages, as well as hotel stays and car rentals booked through TrueBlue Travel.
By aligning the brand with TrueBlue, JetBlue’s loyalty program, the platform makes it even easier for members to plan and book every part of their trip, whether they’re flying with JetBlue or not, while maximising the value of their rewards.
This launch is also a key step in advancing JetBlue’s broader JetForward strategy, which focuses on building a more resilient, profitable and customer-centric business. By expanding JetBlue’s role in the travel ecosystem through Paisly, TrueBlue Travel unlocks new ways to engage customers through loyalty.
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To celebrate the launch, members can earn 2X Tiles on cars and hotels booked through TrueBlue Travel between August 5 and August 8, 2025, for travel completed by November 30, 2025.
“This rebrand is a major milestone for Paisly, LLC as we continue to grow into a fully integrated travel services company,” said Jamie Perry, President of Paisly, LLC.
“It reflects what customers already expect: a platform that delivers unbeatable value for TrueBlue members, from earning and redeeming points to using JetBlue Plus and Premier Card benefits.”
“With the addition of hotel and car redemption, TrueBlue Travel offers one seamless place to plan and book an entire trip, backed by the service JetBlue is known for. It also highlights how Paisly’s platform can support future partners looking to deliver a loyalty-led travel experience.”
TrueBlue Travel offers a full-service booking experience that extends beyond flights, with options to book hotels, vacation rentals, car rentals, activities, theme park tickets and travel bags, whether or not customers are flying with JetBlue.
Members earn points and tiles on every eligible purchase and can now redeem points for hotel stays and car rentals. The platform features exclusive member savings, personalised deal matching based on itineraries, and a seamless interface to manage travel plans.
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While sign-in isn’t required, logging in with a TrueBlue account or linking an upcoming flight unlocks additional savings and tailored offers. All bookings are backed by 24/7 support from TrueBlue Travel’s Helpful Humans team.
“TrueBlue Travel is a major step forward in our mission to make loyalty more meaningful,” said Ed Pouthier, Vice President, Loyalty & Personalisation at JetBlue.
“By expanding how and where members can redeem points through TrueBlue Travel, and delivering that experience through Paisly, our in-house travel services company, we’re bringing more flexibility and value to the program. It’s about creating value throughout the entire travel ribbon, not just every flight.”
The launch of TrueBlue Travel marks the next chapter in Paisly, LLC’s growth as a full-service travel services company. Already powering travel platforms across JetBlue’s portfolio like JetBlue Vacations, Paisly is built to support loyalty ecosystems and co-branded card programs through its proprietary technology.
With the ability to enable earning and redemption across a wide range of non-flight travel products, Paisly is well-positioned to support additional airlines and loyalty programs looking to deepen customer engagement and deliver greater value throughout the travel journey.
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