JetBlue enhances its baggage experience with real-time in-app tracking and Apple AirTag integration, giving travellers greater visibility, control, and peace of mind throughout their journey.
JetBlue (JBLU) has announced two major improvements in its baggage experience — a new mobile app feature that will help customers track their checked bags and a new option that allows customers to share the location of an Apple AirTag or Find My network accessory placed inside their checked luggage.
The new baggage tracking feature in the JetBlue Mobile App will offer travellers real-time updates on checked luggage. This added facility enhances customers’ travelling experience by providing them peace of mind as they stay assured of their bags’ position and availability.
Apple’s Find My Integration further elevates JBLU’s baggage support system.
In case a checked bag gets delayed or misplaced, customers who place an Apple AirTag or Find My network accessory in their bag can share that luggage location with JBLU’s Baggage Service team. This shall help the airline service team locate the luggage easily.
These improvements (improving systems and expanding support options) portray JBLU’s persistent investment in customer-friendly technology aimed at offering a hassle-free travel experience.
Carol Clements, JetBlue’s Chief Digital and Technology Officer, said, “We are constantly looking for ways to offer our customers a more convenient travel experience. As part of our JetForward strategy, we’re focused on delivering the products and perks our customers want.”
“This new in-app bag tracking feature, along with AirTag location sharing for baggage recovery, are designed to bring customers peace of mind when checking their bags with JetBlue.”
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