Using Google’s Gemini and Google Cloud’s Vertex AI platform, the chat interprets natural language responses and maps them to Jo Malone London’s olfactory data attributes to generate bespoke, expert-informed fragrance recommendations.
The Estée Lauder Companies has announced the launch of a Jo Malone London Scent Advisor, an AI-powered digital experience designed to help customers discover their perfect fragrance through an intuitive, conversational journey.
Now available on JoMalone.com in the United States and the United Kingdom, the tool invites customers to describe the kind of scent they’re looking for in their own words, whether for themselves or a gift.
Using Google’s Gemini and Google Cloud’s Vertex AI platform, the chat interprets natural language responses and maps them to Jo Malone London’s olfactory data attributes to generate bespoke, expert-informed fragrance recommendations.
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“We are entering a new era of digital scent discovery where AI can bridge the gap between curiosity and confidence,” said Jo Dancey, Global Brand President, Jo Malone London.
“With the launch of our AI Scent Advisor, we’re strengthening the way consumers explore scents, bringing the Jo Malone spirit of curiosity and creativity to online fragrance discovery.”
“This smart advisor lets people describe in their own words what they’re drawn to and translates that into meaningful, tailored scent recommendations. It’s designed to feel like having one of our fragrance experts at your side, wherever you are.”
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Brian Franz, Chief Technology, Data & Analytics Officer, The Estée Lauder Companies, said, “This innovation marks a pivotal step in The Estée Lauder Companies’ ongoing commitment to leveraging technology to elevate CXs.”
“It reimagines what personalised digital experiences can feel like while unlocking deeper insights into our consumers and their preferences. By powering AI-driven innovation, we are bringing to market products and experiences that truly resonate with our consumers.”
Jose Gomes, VP, Retail & Consumer Packaged Goods, Google Cloud, said, “Our partnership with The Estée Lauder Companies is a great example of how Google Cloud’s AI capabilities can solve complex business challenges while preserving what makes a brand distinctive.”
“What’s notable here is the deep collaboration between technology providers and industry leaders who understand their customers and their craft. The result is delivering expert, personalised guidance online, demonstrating how companies can deploy AI to enhance what they already do well.”
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