After generating over 400 million impressions across TikTok Shop and achieving viral success, Kanzen has now built custom live studios with a “shop-like” feel, where brands can produce live shopping experiences backed by expert support.
Skincare brand Kanzen has announced the launch of Live Shopping Studios in Birmingham. It says that this makes it the first brand-led TikTok Shop partner to open a dedicated live commerce space.
Kanzen Studios is spearheaded by David Connor, CEO at Kanzen.
After generating over 400 million impressions across TikTok Shop and achieving success, Kanzen has now built custom live studios with a “shop-like” feel, where brands can produce live shopping experiences backed by expert support.
David Connor, CEO at Kanzen, said, “The fact that we’re able to bring a studio of this magnitude to Birmingham is a huge moment for me, both personally and professionally.”
The project is also backed by a team including Marketing Director Matthew Bellingham, who formerly helped Warrior Supplements grow from $0 to $1 million in 4 months and supported Give Me Cosmetics in generating £200,000 in a single live.
Also joining the team is Paivi Korvela, a former Unilever Senior Executive and TikTok Shop insider.
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