Ketch Introduces Progressive Consent

It transforms consent from a legal roadblock into an opportunity for meaningful engagement and transparent data collection.

Ketch, a Data Permissioning Platform for privacy operations and data activation, announced the launch of Ketch Progressive Consent, a solution that weaves privacy choices into digital consumer experiences, revolutionising how brands collect preferences and build first-party data assets.

Traditional consent mechanisms, like repetitive cookie banners and dense privacy policies, have conditioned users to click “accept” or “ignore” without comprehension. The result is disengagement and limited consumer data intelligence for brands.

Ketch Progressive Consent breaks this pattern by embedding relevant privacy choices within user journeys, transforming consent from a legal roadblock into an opportunity for meaningful engagement and transparent data collection.

“Brands have been stuck in a broken consent model, interrupting users with clunky banners that damage experiences and still fail to collect quality data,” said Tom Chavez, Co-Founder and CEO of Ketch. 

“Progressive Consent shatters this paradigm. This is how forward-thinking companies will build high-quality, permissioned data assets that power AI and personalisation while strengthening consumer trust.”

With Progressive Consent, Ketch delivers powerful innovations:

• Predictive and contextual consent: Implement context-specific consent experiences at relevant moments in the consumer journey; analyse engagement and actions to optimise delivery.
• Customisable user journeys: Design personalised experiences for specific audience segments, locations, and data purposes, across websites, mobile apps, and connected devices.
• Incentive experiences: Create transparent, value-driven information exchanges between data permissions and services offered; for example, discounts or content access during sign-up.
• A/B testing and dynamic experiences: Enhance opt-in success through multivariate testing and experience optimisation, validating preferred journeys even in stringent regulatory environments.

Ketch supports these experiences with enterprise-grade infrastructure, notably:

• Performance-optimised web infrastructure: Lightweight tags and asynchronous loading ensure minimal impact on site performance and user experience.
• Robust system integrations: Automatically connect consent signals to marketing platforms, data warehouses, and third-party apps via no-code workflows and pre-built integrations.
• Connected identity framework: Map and translate multiple consumer identifiers, going beyond email to include pseudonymous keys and custom IDs. Ensure consent signals flow across your tech stack regardless of how each system identifies users.