The membership program by Klarna delivers premium benefits like cashback, travel perks, and lifestyle rewards in a transparent, monthly plan, without the need to take on expensive credit.
Klarna, the digital bank and payments provider, has unveiled its new global membership program, introducing Premium and Max. The program delivers premium benefits like cashback, travel perks, and lifestyle rewards in a transparent, monthly plan, without the need to take on expensive credit.
The launch marks a step in Klarna’s evolution into a full-scale digital bank, helping consumers manage their money with greater value and control.
“We believe consumers shouldn’t have to take on expensive credit to access premium benefits,” said David Sandström, CMO at Klarna. “For decades, exclusive perks such as airport lounge access, concierge-style subscriptions, and premium travel insurance were only available to elite credit card holders.”
“Klarna is changing that. Through Klarna memberships, consumers can enjoy travel, lifestyle, and digital experiences in one seamless plan, without the burden of credit-based rewards or hidden costs.”
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Legacy credit cards make consumers spend more to earn rewards. Klarna’s new membership flips the model, giving users premium perks without overspending or taking on debt.
Premium and Max members enjoy more than €400 in monthly benefits, including airport lounge access, travel insurance, ClassPass membership, and top subscriptions like Vogue, GQ, Headspace, The New York Times, and The Times and The Sunday Times.
Members can now convert their Klarna-earned cashback directly to leading travel and hospitality partners, including global airlines such as Air France–KLM, British Airways, United Airlines, and Turkish Airlines; iconic hotel groups like Accor, IHG Hotels & Resorts, Radisson, Global Hotel Alliance, and Wyndham.
With 1 million+ active members, Klarna continues to reshape expectations around modern financial services. The Premium and Max plans provide over 10 times their monthly value in lifestyle and travel benefits, positioning them as some of the comprehensive membership programmes.
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