The new KM Rewards loyalty programme offers instant SkyBux redemption during booking, flexible usage for fares and ancillaries, and exclusive benefits across elite tiers, including milestone bonuses.
KM Malta Airlines has launched a loyalty enhancement for its members – one that changes how airlines engage with their customers.
The KM Rewards programme is designed for both frequent flyers and occasional adventurers and now allows members—regardless of status or frequency—to redeem their rewards instantly as a seamless booking experience in the booking flow of the airline’s website.
This was made possible through a multi-party integration, in collaboration with KM Malta Airlines and their loyalty platform provider, Euno, a rewards marketplace platform.
With the programme’s digital currency, SkyBux, at the heart of this innovation, frequent or occasional flyers can now redeem from the moment they have first earned SkyBux, for up to 100% of the flight fare (excluding taxes and charges) and ancillary products and services.
Powered by Branchspace’s Triplake and the Euno Loyalty Platform
“This is loyalty reimagined,” said David Turton, Chief Technology Officer at Branchspace.
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“We brought together a modern airline, a next-gen loyalty platform, and our own digital retailing capabilities to deliver a seamless, inclusive, and radically simple customer experience. This is the kind of challenge we love at Branchspace. We are proud to have made this possible together with our partners.”
The solution is built on Branchspace’s Triplake retailing platform, connected with Euno, a rewards platform and marketplace, and KM Malta Airlines. Together, they enable real-time earning and redemption of SkyBux.
“It wasn’t just about technology—it was about aligning strategy, speed, and customer value,” added Turton.
Oliver Ross, Head of Loyalty & CRM at KM Malta Airlines, said, “This isn’t just a feature launch—it’s a platform for future loyalty growth to drive engagement with our members.”
“We’ve built something foundational, flexible, and customer-first. Branchspace’s leadership and agility, and the capabilities of the Euno loyalty platform were critical in making this innovative vision a reality.”
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Highlights of the new KM Rewards loyalty programme:
- Instant, status-free redemption: SkyBux can be used after the very first flight.
- Flexible usage: Customers can spend as little as 1 SkyBux, for themselves or others, on the same booking.
- Full fare and ancillary coverage: Redemption for up to 100% (excl. taxes/fees).
- Modular platform and seamless customer experience: Powered by Triplake’s dynamic retailing platform, with multi-partner integrations, built for rapid innovation and expansion.
- Upgraded rewards and benefits: Additional benefits are unlocked across the 3 KM Elite membership tiers: Traveller, Explorer, and Pioneer, with new tier milestone bonuses of up to 13,500 SkyBux annually for KM Elites reaching the top tier of Pioneer.
This project overcame the typical challenges of multi-vendor coordination, new system development, and integration complexity. It serves as a blueprint for how airlines can quickly innovate by bringing together best-of-breed partners.
The new KM Rewards experience is available on KM Malta Airlines’ digital booking platform, via web and mobile app – designed and delivered by Branchspace’s Triplake dynamic retailing solution.
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