The ongoing relationship continues to enhance the CX, drive more traffic to Kroger stores, and create new opportunities to reach customers with relevant offers on the products they love.
The Kroger Co., America’s grocer, and Instacart, a grocery technology company, have announced an expanded relationship to continue to innovate the customer digital shopping experience.
Through improved efficiency, increased access to Express Delivery and new, agentic shopping experiences, the companies are finding new ways to provide customers the fresh food, exclusive Our Brands products, and pantry staples they want when and how they want to shop.
The expanded relationship reaffirms Instacart as Kroger’s primary delivery fulfilment partner across Kroger.com and the Kroger app, powering fast, accurate, and flexible delivery from nearly 2,700 stores across more than 20 banners nationwide.
Together, the companies will also open new opportunities for CPG companies to reach customers with messages and offers through innovative engagement and retail media options.
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Kroger will offer customers access to Instacart’s AI Assistant, Cart Assistant, through the Kroger iOS mobile app. Combining Kroger’s focus on food with Instacart’s AI technology, Cart Assistant helps customers discover meal ideas, build their shopping carts more quickly with favourite items, and plan meals with greater ease through a personalised, integrated experience.
“Agentic shopping has the potential to change the way American families shop and eat,” said Yael Cosset, Executive Vice President and Chief Digital Officer for Kroger.
“Interacting with an AI agent makes shopping and meal planning as simple as a conversation, helping customers build their basket or offering meal suggestions, truly understanding what matters most to them.”
“This is one more way Kroger and Instacart are making grocery shopping easy and fun for families across the country, saving them money and time.”
As Kroger’s primary delivery fulfilment provider across all Kroger digital properties, including Kroger.com, Instacart collaborates with Kroger to further elevate the customer digital shopping experience through improved quality and efficiency.
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Together, the companies are fulfilling more orders from stores – and fulfilling those orders faster and more reliably than ever before.
Using AI-centric capabilities, Instacart and Kroger continue to innovate, improving both the experience for the customer and operational efficiency and reliability, in turn driving value back to the customer.
Furthermore, customers are looking for broader and faster access to the products they love, with solutions that save them time, money and understand what matters most to them.
To make mealtime easier and support last-minute shopping needs, Kroger and Instacart are increasing access to Express Delivery on Kroger.com, bringing fresh food, last-minute ingredients, and ready-to-heat meals to more customers in as fast as 30 minutes.
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Kroger Express Delivery adoption continues to rapidly grow, proving how the relationship delivers convenience and speed while capturing new customer trips.
“For more than a decade, we’ve helped grocers compete with enterprise-grade technology and fulfilment capabilities built specifically for the grocery industry,” said Chris Rogers, CEO of Instacart.
“Kroger is one of our most deeply integrated partners, and they’ve doubled down on Instacart as their primary fulfilment and delivery provider across all Kroger’s digital properties, including Kroger.com, because we enable consistent, fast, and high-quality grocery delivery at scale.”
“We couldn’t be more excited about the next chapter of our partnership, as Instacart powers the new AI capabilities that will shape the future of how Kroger customers shop. Together, we’re making shopping more personalised, intuitive, and efficient for millions of families across the country.”
The ongoing relationship continues to enhance the customer experience, drive more traffic to Kroger stores, and create new opportunities to reach customers with relevant offers on the products they love.
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