Living Map gives the centre a digital platform that updates instantly, removes the need for printed materials and provides rich insight into how visitors use the space.
Lakeside Shopping Centre has deployed Living Map, an interactive wayfinding and indoor mapping platform.
Shoppers can instantly load the map to their phone by scanning a QR code from a kiosk, giving them access to clear, accessible, stair-free routes throughout their journey.
For staff, Living Map offers a way to update information through its Map Management System. Changes are published instantly across kiosks and mobile, reducing the need for printed materials and supporting Lakeside’s sustainability goals.
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The platform also captures data on visitor movement and usage trends.
Rob Jewell, Managing Director, Asset Management at Pradera Lateral, said: “Our digital strategy is a core part of Lakeside’s wider vision to deliver excellence at every touchpoint of our guests’ journeys.”
“By investing in intuitive, accessible technology, we’re not only improving how people experience the centre but also supporting more efficient operations and more sustainable ways of working.”
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“This is about setting a new standard for how a modern retail and leisure destination serves its guests, both now and in the future.”
Peter Asman, Chief Revenue Officer, Living Map, said, “Lakeside is a dynamic and constantly evolving space. Living Map gives the centre a digital platform that updates instantly, removes the need for printed materials and provides rich insight into how visitors use the space.”
“This combination of sustainability, operational efficiency and improved shopper experience is exactly why digital wayfinding is becoming essential in modern retail destinations.
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