The partnership with Holovis will bring immersive entertainment to UK shopping destinations, enhancing visitor experiences with engaging and memorable attractions for all ages.
Landsec has partnered with Holovis to launch ApolloDomes, pitched as the UK’s first large-scale immersive projection domes, at retail destinations.
The 19-metre indoor domes use AV technology. The experiences have been developed by Holovis’ creative team, whose previous projects include work for Alton Towers, SeaWorld, Yas Island and LEGOLAND New York.
To help bring ApolloDomes to life, Mark Hurry has recently joined as Producer for Holovis – with his credits including amazing immersive theatrical productions, including Immersive Peaky Blinders, Doctor Who – Time Fracture and The Great Gatsby – Immersive Experience.
Debuting with two experiences for Halloween and Christmas, Gunwharf Quays in Portsmouth will invite shoppers to step into a new reality filled with storytelling and interactive elements. Landsec and Holovis plan to expand their partnership over the coming year.
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Ben Padley, Head of Consumer at Landsec, said, “By bringing Holovis’ next-generation immersive entertainment to the UK for the very first time, our partnership will enhance some of our most popular shopping destinations into spaces that inspire, entertain, and create memorable moments for visitors of all ages.”
“Visitors increasingly want dynamic destinations where they can be entertained, eat, drink and shop all under one roof. We’re meeting that demand by pioneering new concepts, creating experience-led places which go beyond what guests might expect from retail destinations.”
Stuart Hetherington, CEO at Holovis, said, “ApolloDomes represents a first of its kind experience, blending next-gen projection technologies and media with world-class immersive theatrical performances to transport guests to an exciting, seasonal destination.”
“We’re extremely proud to be embarking on this journey with Landsec and are very excited to bring this level of immersive experience to guests in the UK.”
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