The Lego Insiders app lets users shop, earn points, track balances, and redeem rewards, consolidating all Lego experiences in one platform for a seamless, engaging membership journey.
Lego launched an Insiders loyalty app in the UK. Lego Insiders is a members-only platform that gives access to the likes of rewards, discounts, and communities.
It connects various Lego experiences in one place, rewarding purchases and engagement, meaning that the more members participate, the more they will be rewarded with points they can redeem for discounts and experiences.
In a LinkedIn post, Angela Maurer, Head of Product Management at Lego Group, said, “Lego Insiders is our super cool membership programme, and the app provides you access to all this in your pocket.”
“You can shop, earn loyalty points, track your balance, redeem rewards and make exclusive savings – all in one handy app. Such fantastic efforts from a truly cross-functional team to bring this new way of meeting our members to life.”