Mantis’ advanced AI technology better understands the nuances of content, enabling ads to be delivered in more contextually relevant locations.
Mantis, a provider of brand safety and contextual advertising solutions, has announced a strategic partnership with LIBER8, a specialist digital women’s sports content and media company, to help power LIBER8 Curate, the UK’s first digital women’s sports content marketplace.
Leveraging Mantis’ superior AI-driven contextual targeting technology, this collaboration will transform how brands engage with women’s sports audiences, offering precise targeting and premium content curation at scale.
Women’s sport is undeniably gaining momentum, with 39% of GenZ actively watching and 83% of brands planning to increase their investments. Additionally, positive sentiment towards brands supporting women’s sport is 1.4x times higher than for those investing in men’s sport.
Despite this growth, a critical gap currently exists in the digital media landscape. Coverage of women’s sports is highly fragmented across numerous digital publishers, and the lack of tagging complicates programmatic buying and targeting for brands.
LIBER8 Curate powered by Mantis addresses these challenges, by offering one point of access for brands to reach women’s sports fans at scale with granular precision. Mantis’ advanced AI technology better understands the nuances of content, enabling ads to be delivered in more contextually relevant locations. This helps to drive better results for brands in a privacy-focussed and cookie-less way.
Kim Parker, LIBER8 Founder commented, “As women’s sport continues to evolve, we are committed to looking at innovative ways in which we can help brands invest and accelerate the growth of this vertical. All the data points to women’s sport being a hugely influential platform for brands to connect with this new type of sports audience and in LIBER8 Curate we are pioneering a platform to connect with these audiences.”
Benjamin Pheloung, Mantis General Manager commented, “Women’s sports represent a growing and passionate audience and brands are starting to take notice – 83% of Fortune 500 companies are planning to increase their spending in this area. Through our collaboration with LIBER8, we’re providing brands with the tools they need to connect with this audience in a meaningful and brand-safe way. We are thrilled to be partnering with LIBER8 on this first-of-its-kind initiative.”
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