This strategic collaboration will provide social-commerce influencers and brands with unparalleled tools and resources to thrive within the TikTok Shops environment.
Logie.ai, a startup using AI and data science to automate brand-influencer partnerships, has been appointed an official TikTok Shops Creator Agency Partner. Logie’s partnership with TikTok will equip its brands and influencers with the tools they need to drive social commerce success.
Tanya Breus, Business Development Executive at Logie, said, “This strategic collaboration will provide our social-commerce influencers and brands with unparalleled tools and resources to thrive within the TikTok Shops environment.”
“Our team can push further with TikTok platform functions, open capabilities, seller-service tools, and creator management tools. Already, Logie has started onboarding dozens of in-house creators to the program. We look forward to unlocking the full potential of TikTok Shops to our community and later open up to non-Logie influencers,” Tanya added.
This latest milestone is not a first for Logie. Last year, the social commerce frontrunner was selected as an Amazon Ads Verified Partner and a member of Nvidia Inception Accelerator for Startups. Logie has also showcased its breakthrough AI-driven influencer marketing technology at national conferences, including the National Retail Federation’s Retail Big Show at the Javits Centre.
US social commerce sales will surpass $100 billion by 2025. TikTok is one of the key social giants that are helping move the needle, thanks to rising adoption from Gen Zs and spending from existing users. The short video giant is now the official new home of viral marketing campaigns.
Also Read: Getting the Live Commerce Backend Just Right
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