The tie-up between Louis Vuitton and Perfect Corp. brings AI and AR-powered experiences to consumers across 33 countries via web, mobile app, and WeChat in China, with virtual try-on (VTO) technology integrated at launch.
Perfect Corp. has announced a collaboration with Louis Vuitton, part of the LVMH group, for the debut of the Maison’s first full makeup collection, branded La Beauté Louis Vuitton.
The tie-up brings AI and AR-powered experiences to consumers across 33 countries via web, mobile app, and WeChat in China, with virtual try-on (VTO) technology integrated at launch.
The makeup line includes eight eyeshadow palettes, 65 lipstick shades across three finishes – satin, matte, and balm – and 24 curated makeup looks.
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At the core of the digital experience is Perfect Corp.’s beauty tech suite, which has been customised to support Louis Vuitton’s approach to luxury beauty.
“For us, this makeup launch is more than a product release – it is the expression of a new creative territory,” said Maria-Jose Barrera Rojas, Global VP E-Commerce at Louis Vuitton.
“By collaborating with Perfect Corp., we ensure that our customers can explore and experience this universe with a level of personalisation, realism, and innovation that reflects our commitment to excellence in every detail.”
Alice Chang, CEO and Founder at Perfect Corp, said, “With Louis Vuitton, we are proud to push the boundaries of what’s possible in virtual beauty experiences. This collaboration showcases the future of luxury beauty – personalised, immersive, and digitally elevated from the very first touchpoint.”
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