In the Cloud Club loyalty programme, members can collect “beauty miles” for every pound spent, redeemable for cashback, product rewards, early access to launches, and invitations to exclusive events.
LoyaltyLion, the data-driven loyalty platform, has partnered with PURESEOUL, a UK-based Korean beauty retailer, to launch the Cloud Club.
Known for 60-second ticket sell-outs, queues around the block, and a major fanbase, PURESEOUL has built a sizeable community through its playful social presence and immersive in-store experiences.
Evolving from its viral Instagram broadcast channel, the Cloud Club rewards engagement both online and in-store. Members can collect “beauty miles” for every pound spent, redeemable for cashback, product rewards, early access to launches, and invitations to exclusive events.
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“The Cloud Club is the UK’s first dedicated K-beauty rewards scheme,” said Leslie Tang, CEO and Co-Founder at PURESEOUL.
“It’s helping us understand our customers on a deeper level so we can continue creating even more tailored rewards, surprise treats, and brand collab events that feel handpicked for each member – so everyone’s beauty journey feels truly their own.”
Charlie Casey, CEO at LoyaltyLion, said, “PURESEOUL shows what modern loyalty looks like. They’ve used data and creativity to build genuine connection – not just repeat purchase. We’re proud to be their partner as they scale this incredible community.”
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