Revenues per True Fit user have grown +541%, while conversions of the same cohort using the technology on Lucy & Yak’s site have more than doubled.
British independent clothing brand, Lucy & Yak, has leveraged artificial intelligence (AI) powered fit recommendations from True Fit.
It is using the company’s Fashion Genome offering, spanning over 82 million shoppers (active users) and 20,000+ brands, which delivers fit recommendations to online customers, based on their unique size and fit preferences.
Since implementation, True Fit has generated over 294,000 fit recommendations for Lucy & Yak’s customers, which has boosted both conversions and revenues. Revenues per True Fit user have grown +541%, while conversions of the same cohort using the technology on Lucy & Yak’s site have more than doubled (+245%).
Sue Butterworth, Head of Technical and Compliance at Lucy & Yak, commented, “Enabling customers to quickly and easily find the right size and fit, first time and every time, is central to delivering online buying journeys where our customers feel supported and confident.”
“True Fit’s fit recommendation engine triangulates millions of data points, improving fit assurance, enhancing customer experience and growing conversions. It’s also helping us target reducing size related returns and size sampling behaviours, contributing towards our sustainability efforts.”
“We’ve also been able to use customer insights generated by the True Fit platform to make product improvements, using sizing data, such as height for example, to optimise the development of our ranges to align even closer to our customers, which has proved another key benefit of the solution,” Butterworth added.
Jessica Arredondo Murphy, Cofounder & COO at True Fit, said, “Lucy & Yak’s star is rising and it’s built its brand around sustainability, creating a community of customers that share its purposeful and joyful brand personality.”
“It’s been great to have been a small part of helping Lucy & Yak double-down on its expansion ambitions, and we look forward to supporting the brand through our partnership as it continues on its growth trajectory.”
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