Mallet London is hoping to increase traffic and optimise its ad spend to strengthen its position in the sector.
Mallet London has named Climb & Conquer as its digital marketing agency.
The footwear and fashion brand has turned to the Durham-based SEO and PPC firm to enhance its online visibility through SEO, PPC and email marketing.
“Myself and the Mallet London team are excited by the prospect of fully reaching the potential of our efforts in SEO, PPC and Email, to build our reach and revenue even further,” said Ryan King, Ecommerce Director at Mallet London.
“Shane and the team showed genuine interest and understanding of our commercial goals and presented a strategic path ahead that is already delivering results. We’ve just had our best promotional period ever, with their help, so it’s a hugely encouraging start, with organic revenue doubled versus last year and a 300% leap in revenue from email. We’re looking forward to continuing to work with the Climb & Conquer team.”
Initially starting as a men’s footwear brand, Mallet has since expanded into women’s and kids’ footwear and launched a premium clothing line for men in 2019. It’s now hoping to increase traffic and optimise its ad spend to strengthen its position in the sector.
“We are excited to work with Mallet London, a brand that exemplifies innovation and style in the UK and beyond,” added Shane Parkins, Managing Director and Founder of Climb and Conquer.
“Campaign performance has already surpassed quarterly targets and we’re only just getting started, so I’m looking forward to showing the Mallet London team what we as an agency are capable of.”
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