Mapstar has unveiled its Augmented Reality on-site editing, XR-layer and Virtual Reality capability to enhance the retail shopping experience for visitors of shopping malls.
Mapstar is the XR Map based Metaverse that allows users to easily create new digital realities by mapping the environment in 3D and anchoring digital assets into the space of their choice. By doing so, users are blending the real with the digital world. The platform provides the highest accessibility by offering interfaces to the web, Augmented and Virtual Reality for intuitive real-time editing and collaboration. An interoperable system that Mapstar calls the Metaverse for the real world. Currently, the platform is in the open beta testing stage and available for most of the devices out there.
The solution allows owners of retail stores and shopping malls to augment the environment with contextual digital content for employees, partners and customers. A simple example of contextual information for customers is the malls’ navigation, like 3D virtual assistants, to present the shopping mall to the customer or explain new offers. This kind of Extended Reality adventure will play an essential role in the future of digital shopping experiences. Visitors can benefit from this contextual content to find their way easily to the stores, enjoy shopping offers that are customised based on their interests, get access to new exciting entertainment, and even visit the shop virtually from home when it is closed. By superimposing virtual versions of their products like cars, store owners can reduce their carbon footprint and the logistical costs linked to the transportation of display models. They can also increase the number of layers on display without any difficulty and create immersive Extended Reality experiences, thus boosting customer engagement. In addition, employees or partners can create and use context-related information for operation and maintenance, on-site or remote inspection, immersive virtual training, documentation and reporting, and many more by using real world 3D data.
Mapstar successfully showcases the benefits of their real world Metaverse technology with his partner Greenman at the Biesdorf Center in Berlin, Germany. At the shopping center, a virtual assistant called Bea, will guide visitors to the stores where they can buy the goods of their choice. To this date, this is the only shopping center in the world that adopts persistent and precise Augmented Reality navigation without Beacons or QR-Codes. Mapstar has ambitious plans where Bea will be able to interact with customers and provide them with gamified experiences and coupons based on their interests.
Shora Shirzad, the founder and CEO of Mapstar said, “In the post-pandemic scenario, retail stores in shopping malls have lost a sizable number of customers to online shopping due to the convenience that it offers. Finding the time to go and shop, getting to the correct store to buy the things you want and even finding your car to exit the mall is a challenge in the huge shopping malls that are being built today.
It will become even more so in the future. Shopping malls can add value to the retail experience through the Mapstar platform by using it to make visits to the mall less time-consuming, more entertaining and cost-effective. The use of the Virtual Assistant, Bea, to guide visitors to the shopping center and direct them to the correct stores will help them to get the most out of their visit, especially if they are in a hurry. Builders of such malls can use our system to make shopping more enticing with attractive 3D content, offers and entertainment features. With Mapstar we can help you to increase the footfall, create benefits for your clients and long-term customer loyalty. This is just the beginning of building a beneficial augmented reality world.”
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered 
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
