The Beauty Takeback Scheme has proven hugely popular, providing a convenient option for customers to recycle their beauty products.
m&S has expanded its Beauty Takeback Scheme, in partnership with HANDLE, to an additional 60 stores across the UK, bringing the total number to 100.
Dedicated beauty takeback scheme boxes are now available in new locations including Birmingham Bullring, Cardiff, and Inverness.
Launched in June 2023 as part of the retailer’s Plan A roadmap to Net Zero, the scheme enables customers to recycle any form of plastic or aluminium beauty packaging – from bottles and tubes to caps, pumps, and tubs – from any retailer, by dropping their used beauty packaging into boxes located within the store’s beauty section.
Since launching, the scheme has processed over 1.6 tonnes of beauty packaging which otherwise might have ended up in landfill. As part of M&S’ partnership with HANDLE, this year it has produced a wide-toothed hair comb, made from at least 98% of the recycled packaging collected by M&S. The comb will be available to purchase online and in selected stores for £8.
Katharine Beacham, Head of Sustainability, Clothing & Home at M&S, said, “We want to play our part in driving a more circular economy and the circularity services we offer are key to this.”
“Since launching last year, our Beauty Takeback Scheme has proven hugely popular, providing a convenient option for customers to recycle their beauty products. We’re delighted to be able to introduce the scheme to even more of our stores across the UK this month, to enable them to give their empty beauty packaging another life.”
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