Marriott Bonvoy Debuts Game Day Rituals Campaign 

Marriott Bonvoy Celebrates Passion of Sports Fans With Game Day Rituals Campaign and Contest Ahead of NCAA March Madness Tournament

Highlighting the passionate enthusiasm of sports fans, Marriott Bonvoy’s “Game Day Rituals” campaign features a variety of NCAA athletes, coaches, and fans. 

Marriott Bonvoy launched its “Score Big with Marriott Bonvoy Game Day Rituals” campaign and contest to celebrate its eighth year as the Official Hotel Partner of the NCAA and the 2024 March Madness tournament.  

Mandy Gill, Vice President, Continent Marketing, Marriott International, said, “Our Game Day Rituals campaign encapsulates the exceptional travel experiences that Marriott Bonvoy provides for travellers, from sports fans to players and coaches alike. Whether it is our convenient accommodations, exceptional associate service, or key amenities, each Marriott Bonvoy brand helps bring game day rituals to life, complementing every fan’s unique personality, passion, and lifestyle.”

Sydney Carter, women’s college basketball coach, said, “Game day rituals are essential when I’m gearing up for a big matchup. As a player, putting on my uniform right-side first helped me get in a competitive mindset, and it’s still a tradition that I hold today as a coach to set myself up for success. Marriott Bonvoy’s Game Day Rituals campaign is such a fun representation of how important these traditions are for teams and fans, whether you wear a lucky jersey or meditate.”

Highlighting the passionate enthusiasm of sports fans, Marriott Bonvoy’s “Game Day Rituals” campaign features a variety of NCAA athletes, coaches, and fans as they prepare for games at various Marriott Bonvoy hotels.