The integration between 8×8 and Meltwater highlights the focus of the 8×8 Technology Partner Ecosystem: combining useful technologies while maintaining the ease of a single platform.
Meltwater has announced a partnership with 8×8, Inc. through the 8×8 Technology Partner Ecosystem, empowering businesses to connect with customers through social media more efficiently, enhance service operations, and deliver superior customer experiences.
8×8 offers a unified platform that brings together Contact Centre, Unified Communication, and CPaaS solutions, supporting enterprise organisations globally. Through its integration with Meltwater, 8×8 Contact Centre now gives users access to social insights directly within the platform.
This enables customer service teams to use social media more effectively as a channel for support and engagement. While social media is increasingly important for customer interactions, many contact centres still lack the tools to manage and analyse these conversations at scale.
This integration aims to close that gap by helping teams monitor, interpret, and respond to social data more efficiently. By leveraging Meltwater’s industry-leading dataset, teams can respond to inquiries faster, identify emerging risks, and extend their reach to underserved audiences, enhancing the overall customer experience.
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“Today’s customers expect fast personalised responses, especially on social media. When mentions go unanswered or replies are delayed, it doesn’t just mean missed opportunities; it can erode trust and damage brand reputation,” said Doug Balut, Senior Vice President of Global Alliances and Partnerships at Meltwater.
“This partnership brings together two industry leaders to empower brands with real-time insights they need to understand customer sentiment, anticipate issues, and respond with agility to improve the customer experience.”
Victor Belfor, Global Vice President, Business Development and Strategic Partnerships at 8×8, Inc., said, “Social media has become a vital channel for customer engagement, yet many contact centres still struggle to support it effectively.
“We chose to partner with Meltwater because we believe it’s one of the most powerful social listening platforms in the market. Together, we’re helping organisations stay connected with their customers by delivering best-in-class technology from a single, trusted provider.”
The integration between 8×8 and Meltwater highlights the focus of the 8×8 Technology Partner Ecosystem: combining useful technologies while maintaining the ease of a single platform. For joint customers, this means a smoother experience within the 8×8 environment, along with access to added functionality.
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