Intelligent Messaging seamlessly integrates media and CRM, providing a holistic approach to customer interaction.
Merkle, dentsu’s technology-enabled, data-driven customer experience management (CXM) company, announced the launch of Intelligent Messaging, its end-to-end messaging solution, to create unified brand experiences across touchpoints and channels by blending AI assistance and human interaction.
James Riess, SVP, General Manager, loyalty and messaging experience at Merkle, said, “Brands are seeking ways to make experiences more personal, make shopping more seamless, and shorten the path to purchase. Our new global solution, Intelligent Messaging, can be seamlessly integrated into existing plans, enabling brands to forge deeper connections with customers, enhance customer satisfaction, and generate lifetime value.”
Val Vacante, VP Solutions Innovation, dentsu, said, “Intelligent Messaging seamlessly integrates media and CRM, providing a holistic approach to customer interaction. By leveraging advanced technology, businesses can meet consumers in their preferred communication channels and deliver connected and personalised experiences, ultimately leading to improved customer satisfaction and loyalty. We were excited to see the solution deliver increased engagement, conversion, and zero-party data collection with our clients William Grant & Sons and WWF in collaboration with dentsu X, Carat, and iProspect.”
With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.
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