Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most
Metadata.io announced a $40 million Series B funding round, led by Next47 and Resolute Ventures, with participation from a number of other SaaS founders and CEOs.
The new capital will allow Metadata to develop a new software category while tripling down on its growth and expanding its platform capabilities to meet its vision as the first operating system for B2B marketers. Running paid campaigns creates too many technical, mundane, and repetitive tasks for B2B marketers to keep up with today.
Through AI and machine learning, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation. B2B marketers use Metadata to automate these tasks, optimize their campaigns to revenue, and drastically scale their performance before needing more resources.
“In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in the marketing-sourced pipeline and over $2 billion of the influenced pipeline. No other technology was able to provide this amount of efficiency for B2B marketers. This funding validates the market demand for our technology and will help us develop this technology further,” said Gil Allouche, Metadata CEO.
Raanan Bar-Cohen, the founding partner at Resolute Ventures, who led Metadata’s Series A round, has seen, firsthand, the impact Metadata is having on its customers.
This latest round of funding features participation from Gaingels, Mana Ventures, and over 30 prominent leaders in the Software as a Service (SaaS) space, including Jason Calacnis, Erik Matlick (CEO/Bombora), Mark Organ (Founder/Eloqua), Gary Nakamura (CEO/Firstup), Megan Yen (Head of Operations/Ramp), Brian Cooper (VP Demand/Juniper) and many others.