Adspert specialises in optimising online advertising for sellers on Amazon, eBay, Walmart, etc.
Mirakl, a provider of ecommerce software solutions, has announced the acquisition of Adspert, an adtech company. Financial terms of the deal were not disclosed.
Based in Germany, Adspert specialises in optimising online advertising for sellers on Amazon, eBay, Walmart, etc. and its technology will be integrated into Mirakl’s products.
Third-party sellers will then be able to manage their entire ecommerce activity from Mirakl Connect (management and onboarding of catalogues, advertising, promotion management).
Adrien Nussenbaum, Co-CEO and Co-founder at Mirakl, said, “The acquisition marks a significant milestone in our mission to empower brands and sellers with cutting-edge tools that enhance their advertising strategies and optimise ecommerce performance.”
“By integrating Adspert’s AI driven Ads Optimisation software into Mirakl, we are reinforcing our leadership in being the only solution on the market that consolidates the critical technology that global brands and sellers need to be successful.”
Stephanie Richter, CEO at Adspert, said, “Joining forces with Mirakl is an exciting opportunity for us to bring our AI driven advertising software to a global stage. Together, we will enable global brands and sellers to reach new levels of success by optimising their ad investments and increasing visibility across multiple marketplaces.”
“We are proud to contribute to Mirakl’s vision of transforming retail media and look forward to providing our customers with the tools they need to thrive in this evolving ecommerce ecosystem.”
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