MoEngage has introduced ‘MoEngage for Financial Services,’ a specialised solution aimed at helping financial institutions enhance their digital customer engagement.
“Over the years, several large banks, insurance providers and securities firms from Asia to North America have upgraded to MoEngage. The results we have been able to deliver for our customers in this space gave us the confidence to launch a purpose-built solution for financial services,” said Raviteja Dodda, CEO and Co-Founder of MoEngage.
In today’s world, where exceptional customer experiences are crucial, financial service enterprises often struggle with outdated marketing tools, hindering their ability to deliver real-time, personalised digital interactions.
“Industry-first features that enable faster data ingestion through direct connections with data warehouses and robust security through Personally Identifiable Information (PII) masking, PII encryption, and Software Development Kit (SDK) encryption makes MoEngage the perfect solution for financial brands to unify and analyse data, understand customer expectations, automate customer journeys and engage them contextually across all digital channels,” he added.
‘MoEngage for Financial Services’ also enables finance brands to efficiently send and manage critical alerts, service messages, and transactional notifications via a single API. This comprehensive, cost-effective, multi-channel messaging infrastructure includes options to prioritise channels and establish fallbacks, ensuring message delivery reliability.
In other news, Mitto and MoEngage have partnered to revolutionise the quality and cost-effectiveness of WhatsApp Business and SMS communications while enhancing the overall customer experience.
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