Messaging Copilot’s technological foundation enables businesses to create targeted, localised content that speaks directly to their customers.
Mood Media, the global provider of experiential media solutions that motivate consumers and drive brand connections, announced the launch of Messaging Copilot, an innovative feature within its Harmony Messaging platform that revolutionises how retailers create and manage in-store audio communications. This solution combines artificial intelligence with professional voice talent so businesses can produce high-quality audio messages quickly and efficiently.
Messaging Copilot streamlines the traditionally complex process of creating in-store audio messages into a simple, two-step workflow. The platform features an AI-powered script generation system and a diverse library of professional voice talents. For example, retailers can choose an upbeat voice for sales promotions or a softer tone for store updates, tailoring regional accents to match their local demographics. This ensures consistent brand messaging while creating content that truly resonates with their audience delivered in minutes instead of hours or days.
“Whether announcing a promotion, sharing key information, or enhancing the customer experience, Messaging Copilot makes in-store communication effortless and accessible to users of all technical backgrounds,” said Trey Courtney, Chief Product & Partnerships Officer at Mood Media. “In today’s fast-paced retail environment, real-time messaging is essential for our clients’ success. By combining advanced AI with an intuitive interface, Messaging Copilot streamlines the process, saving time and resources while enabling retailers to deliver personalised, locally relevant content at scale.”
The launch comes as retailers increasingly use audio and digital technology to enhance in-store experiences. Mood Media research shows 42% of shoppers engage with video and audio messages, with 37% making purchases as a result. Additionally, two in three consumers enter stores without a set shopping list, instead seeking inspiration a prime opportunity for brands to influence purchases with tailored messaging.
Additional features of Messaging Copilot include:
- Professional Voice Selection: Access a diverse range of human-recorded voices with regional accents and dialects for authentic local messaging.
- Message Studio: Edit messages and voices instantly through an intuitive interface.
- AI-Powered Creativity: Leverage AI to generate message suggestions in various styles, overcoming creative blocks.
- Voice Synthesis & Voice Lab: Emotion-based AI text-to-speech engine enabling nuanced voice customisation and brand-aligned tone.
- Messaging Copilot’s technological foundation enables businesses to create targeted, localised content that speaks directly to their customers.
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