This strategic upgrade, which focuses on “innovation” and “smart ideas”, aims to broaden the range of products and services.
Morphy Richards, a renowned brand known for its high-quality, British-style, and innovative products, has announced an upgrade in its brand strategy, encapsulated in the new slogan, “Smart Ideas for Your Life.”
In line with the brand positioning upgrade, Morphy Richards is all set to introduce products that embody the essence of a smart lifestyle globally. This strategic upgrade, which focuses on “innovation” and “smart ideas”, aims to broaden the range of products and services.
Starting in March, during the AWE Shanghai 2024, Morphy Richards has unveiled several innovative products in China’s market, including a Foldable Multifunction Cooking Pot and a Handheld Fan. These products introduce innovations that enhance various aspects of life, reflecting the unique wisdom of living today.
The Foldable Multifunction Cooking Pot is a testament to Morphy Richards’ commitment to innovation and smart living.
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