The new AI-driven technology, developed by Ocula Technologies, aims to create high-quality, search-optimised copy for M&S products at scale to help customers find the right products faster.
Marks & Spencer (M&S) has rolled out new technology with Ocula Technologies to improve search performance across its product catalogue.
The new AI-driven technology, developed by Ocula Technologies, aims to create high-quality, search-optimised copy at scale to help customers find the right products faster.
Thomas Parkins, Digital Optimisation Manager, Marks & Spencer, said, “Ocula has helped us speed up how we optimise product copy for search, while still ensuring brand alignment, etc. It means customers find what they’re looking for more easily and keeps us ahead in the competitive search landscape
“Huge thanks to Tom and the wider M&S team – we’re excited to keep building on what we’ve started together,” McKenna adds.
Thomas McKenna, CEO at Ocula Technologies, said, “By combining their team’s expertise with our AI, M&S are creating search optimised, high quality product copy at scale, helping more customers find the right products faster.”
The move follows the retailer’s recent announcement of a new supply chain partnership aimed at doubling the size of its food business.
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