The new mobile-first websites have created a sleek, modern experience for customers as they shop across Simply Be, Jacamo and JD Williams.
N Brown Group reports the launch of a new trading website for JD Williams. In a LInkedIn post, it said, “This is an important milestone in our digital transformation as it completes our transformational priority to roll-out new websites for all three of our strategic brands ahead of peak 2024.”
“Simply Be and Jacamo’s new customer-facing websites have shown positive results since launch. Performing 20% faster than the historic website’s legacy technology, the sites have received external endorsement of their performance, with a doubling of their Google Lighthouse score, a measure based on a combination of performance, accessibility, SEO),and best practice criteria.”
Steve Johnson, Interim Executive Chair and CEO at N Brown, says, “We’re delighted to have completed our priority of launching new trading websites for all of our strategic brands ahead of peak 2024.”
“The transformation of our business continues to gain pace as we proceed with investing in our strategy, positioning N Brown for sustainable growth whilst always improving the customer experience.”
Nuno Miller, Chief Operating Officer at N Brown, comments, “Our new mobile-first websites have created a sleek, modern experience for customers as they shop across Simply Be, Jacamo and JD Williams.”
“The new websites remain the cornerstone in transforming our customer experience and we’re seeing impressive results for site performance and user experience.”
“Not only that, the new JD Williams site represents the fastest roll out to date, with the faster delivery benefiting from our commitment to agile ways of working.”