The collaboration of NationsBenefits with Heritage Grocers Group exemplifies their commitment to leveraging technology and local partnerships to close care gaps, drive preventive health, and foster resilient, healthier communities.
NationsBenefits has announced a new retail technology integration with Heritage Grocers Group. Powered by Basket Adjudication Service (BAS) technology, health plan members can now use their NationsBenefits Benefits Mastercard Prepaid Card at Heritage banners.
This includes Cardenas Markets, El Rancho Supermercado, Tony’s Fresh Market and Los Altos Ranch Markets to purchase fresh, locally sourced produce, pantry staples, and over-the-counter wellness essentials. Independent grocers like Heritage serve as links between community tables and preventive health.
By embedding its fintech-driven platform directly into checkout systems, NationsBenefits enables health plan members to use their supplemental benefits seamlessly—wherever and however they shop. This integration transforms routine grocery trips into opportunities for improved nutrition and overall wellness.
“Independent grocers play a vital role in the health and vitality of local communities,” said Michael Parker, Co-CEO of NationsBenefits. “By integrating Heritage into our expansive retail network, we’re enabling families to redeem their supplemental benefits on fresh, locally sourced foods and essential wellness products.”
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At each checkout, NationsBenefits’ BAS technology instantly validates benefit eligibility—whether for whole grains, fresh eggs, vitamins, or over-the-counter medications—removing uncertainty around coverage. This gives individuals the confidence to make healthier choices with every visit.
Meanwhile, health plans gain access to anonymous, ZIP-code–level purchase insights that highlight local needs and preferences. These insights help refine benefit designs, ensuring they align with real member behaviours and address nutrition gaps.
Plans can also launch targeted preventive-care initiatives, such as educational content or mobile clinics in underserved areas. By linking purchase patterns to personalised rewards and incentives, health plans further drive member engagement, support care adherence, and help reduce avoidable health outcomes like hospitalisations.
“Heritage Grocers Group is committed to nourishing the health and wellness of the communities we serve,” said Adam Salgado, President & Executive Director, HGG Foundation.
“Partnering with NationsBenefits allows us to extend our mission by integrating health-focused benefits directly at our stores to ensure every family has access to the foods and wellness products they need to thrive.”
NationsBenefits is not only expanding access to essential nutrition but also delivering tangible health improvements where they matter most. This collaboration exemplifies their commitment to leveraging technology and local partnerships to close care gaps, drive preventive health, and foster resilient, healthier communities.
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