Nationwide Revamps Hyperlocal High Street Campaign

The campaign follows Nationwide’s ongoing rebrand strategies, positioning itself as the protector of high-street branches while “the big banks continue to close theirs.”

Nationwide Building Society is running a hyperlocal campaign starring 90s pop star Chesney Hawkes, as it highlights its commitment to keeping high-street branches open.

Richard Warren, director of brand marketing and experience at Nationwide, said, “We’re absolutely clear about the importance of branches – people of every age group value the ability to actually talk to someone in person – it’s also about that feeling of community and belonging.”

“Branches are important which is why we have promised to keep them open. Windsor is one of many places where we are the last branch in town, and we worked with our agencies to show the vital the role we play in this community,” Richard added.

The Nationwide Building Society is highlighting its commitment with an extensive OOH campaign created with media agency Wavemaker, advertising agency New Commercial Arts (NCA) and communications agency Hatch, sees up to £10,000 going towards a local good cause voted for by local people.

The campaign follows Nationwide’s ongoing rebrand strategies, positioning itself as the protector of high-street branches while “the big banks continue to close theirs.”