New Look has onboarded its core suppliers to TrusTrace to improve supply chain traceability, data management and meet regulatory requirements.
New Look has fully onboarded its core supplier base to TrusTrace, a platform for supply chain traceability and compliance data management. The retailer says that it is also committed to ensuring that all future suppliers are onboarded to the platform.
It can use this technology to monitor and manage supplier data with accuracy, enabling the business to fully understand and measure the social and environmental impact of its sourcing decisions and meet new regulatory requirements.
These insights are also fed through to the retailer’s proprietary Enterprise Data Platform, to allow for real-time changes to its supply chain.
Sue Fairley, Head of ESG, Quality and Sourcing at New Look, said, “We are always looking at ways we can digitally innovate to improve our operations and enhance our sourcing strategy. We were one of the first UK fashion brands to partner with TrusTrace and two years on we have onboarded all of our core suppliers.”
“This is a significant milestone for us and a testament to the collaboration and commitment of our supplier community. With TrusTrace, we can confidently trace our products back through the value chain, support our sustainability goals and ensure we’re operating in a way that’s transparent and accountable.”
Shameek Gosh, CEO and Co-Founder at TrusTrace, said, “New Look has shown a clear commitment to building a future-ready supply chain – adopting traceability early and scaling it with intent. Onboarding 100% of core suppliers across all product categories in just over a year from their first engagement is a remarkable achievement, and faster than we typically see at this scale. It’s a testament to their focused execution and strategic vision.”
‘We see supply chain data as a powerful enabler – not just for sustainability, but for resilience, agility, and smarter decision-making. We’re proud to support New Look on this journey and look forward to the impact this foundation will deliver.”
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