The partnership allows Clearpay to thank its customers with personalised Nift gifts for making an on-time payment, adding a tailored reward layer to the checkout cycle.
Nift, a technology company connecting commerce platforms to advertisers and brands to new customers, has announced its expansion into the UK through a tie-up with Clearpay, a buy-now, pay-later provider.
The partnership allows Clearpay to thank its customers with personalised Nift gifts for making an on-time payment.
“Expanding into the UK marks a major milestone for us, and we’re proud to collaborate with Clearpay as our initial launch partner in the country,” said Saket Mehta, Chief Revenue Officer at Nift.
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“This partnership enables Clearpay to unlock new revenue opportunities and deepen its customer relationships by showing appreciation in a way that feels completely integrated into its brand.”
“We’re constantly looking for ways to improve our customer experience and provide more value,” said Ankit Dutta, Data Science Lead at Clearpay, which is known as Afterpay outside the UK.
“Well-timed thank yous have been very well received by our customers, with engagement outperforming generic offers.”
“Our Nift partnership is completely integrated into our own brand experience and allows our customers to discover products and services they’ll truly enjoy, making every Clearpay transaction more rewarding.”
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