After hosting RunTown in April, Nike will re-open this location as a temporary store in the Summer of 2025 until the reimagined NikeTown London flagship opens its doors in 2027.
Nike has introduced RunTown, a first of its kind pop-up brand experience curated by runners, for runners, connecting athletes in London to sport.
Open April 17-28, RunTown presents Nike’s pinnacle running innovations, services and exclusive access to the Nike race hub.
The ground floor of RunTown, accessible to all athletes, features a footwear try-on lounge and product trialing area with treadmills. Product assortments include the recently introduced Vomero 18, Swift and Stride apparel and accessories including Nike Vision.
The first floor is Nik’s exclusive Nike race hub and is accessible to customers who are set to compete in an upcoming race, run regularly or are visiting the store pre/post run. Nike’s premium race day assortment is available on this level, with Alphafly 3, Vaporfly 4, Streakfly 2 and Zoomfly 6 all featuring.
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Additionally, the race hub welcomes a fuel bar to power runners ahead of their upcoming miles and a comfort zone, providing guests with access to recovery tools from Hyperice and gain advice as well as 1-1 treatments from Nike physios, free of charge.
Throughout the two-week residency, customers at RunTown can expect to experience running panel discussions featuring Nike athletes and coaches, shake out runs alongside special guests and a cheer zone poster customisation area, equipping race supporters with bespoke graphics to help champion their favourite runner.
Additional services in-store include programmed Nike By You customisation moments, including commemorative engraving on Nike footwear and a collaboration apparel collection with London run crew You Wasn’t Der.
RunTown will equip runners with everything they need to get race ready.
After hosting RunTown in April, Nike will re-open this location as a temporary store in the Summer of 2025 until the reimagined NikeTown London flagship opens its doors in 2027. The name of this temporary store is Nike Oxford Circus, and it will feature Nike Running, Football, Training and Sportswear for men, women, and kids, across 3 floors.
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