Online supermarket Ocado Retail tie up with LiveRamp sees launch of new offsite self-serve media solution.
LiveRamp has announced a partnership with Ocado Ads, the retail media network of online only supermarket Ocado Retail. The tie up marks the launch of Audience+, a new offsite self-serve media solution.
Audience+ will allow agencies and brand partners to leverage Ocado’s first-party shopper data insights via LiveRamp’s technology. According to those involved, they will be able to plan, activate and measure offsite media campaigns across a wider network of ad platforms with greater precision and transparency, with the aim of reaching their target audiences in a more streamlined and effective way.
Hugh Stevens, UK Managing Director at LiveRamp, said, “As advertisers continue to prioritise retail media’s insights, retailers who deliver this capability in the most collaborative manner enabling enhanced targeting opportunities and more transparent attribution will be best placed to meet this demand.’
“That is why we’re delighted to partner with Ocado Ads, supporting it to unlock greater value from retail media activation and further differentiate its media network offering with transformative self-serve features through the LiveRamp Clean Room.”
Ben O’Mahoney, AdTech & Data Partnerships Lead at Ocado Ads, commented, “We’re committed to empowering advertisers with greater control over their offsite media campaigns with new self-serve capabilities. Audience+, enabled by LiveRamp’s data collaboration technology, provides brands with unprecedented access to our extensive, reliable first-party data and verified audiences.”
“Advertisers are able to derive actionable insights for planning, execute highly targeted campaigns, and accurately measure performance. We are confident that Audience+ will unlock new possibilities for personalised customer experiences and drive significant results for our partners.”
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