Ocado Technology’s three features, Flash Sales, Instant Shop, and Shops in Shops, highlight how its early innovations continue to shape online grocery experiences.
Ocado Technology has taken to social media to highlight three online shopping features that have stood the test of time, offering up ‘before’ and ‘after’ app shots to show how its UX has progressed over the years.
In a LinkedIn post, the company said, “Fun fact: When the Ocado app launched, it was the first ever transactional shopping app in the UK. Beyond these look and feel tweaks, our ecommerce technology has been on quite a journey.”
“We’ve run countless experiments – getting it right most of the time, and taking valuable learnings when things didn’t go to plan.”
New Features:
- Flash Sales – Via the use of AI, products nearing end-of-life automatically turn into promotional offers at checkout. Ocado’s end-to-end platform, which connects supply chain, ecommerce and fulfilment, gives retailers the visibility to know exactly which products to discount to reduce waste and grow baskets.
- Instant Shop – Machine learning algorithms rank products based on ordering history. This means customers can build a new shop at the click of a button, instantly reordering frequently purchased items with ease.
- Shops in Shops – Building mini storefronts where retailers can run promotional campaigns directly from their webshops, to spotlight products and brands.
ALSO READ: 7 Trends Set to Define Ecommerce in 2025
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