Around 10% of all Ogee’s ecommerce sales result from visitors that have interacted with Nosto powered campaigns.
Organic skincare and makeup brand Ogee says that it is driving nearly 2.5x more ecommerce sales conversions and more than 3x greater average visit value (AVV) from shoppers who interact with AI-powered personalised product recommendations on its site.
The average order value (AOV) is also 23.7% higher for anyone who clicks on the recommendations.
Ogee is using Nosto’s Commerce Experience Platform to enhance its online shopping experience with a variety of product recommendations and other onsite personalisation techniques.
Currently, around 10% of all Ogee’s ecommerce sales result from visitors that have interacted with Nosto powered campaigns.
“We introduced Nosto with the overall aim of helping us increase conversions, order values, and customer lifetime value,” says Hannah Manson, Digital Programme Manager at Ogee.
“We also wanted to give shoppers a more tailored experience. With around 80% of visitors coming via mobile, it’s especially important to optimise shopping journeys – including helping product discovery, which is that bit harder on a smaller phone screen.”
Visitors see a variety of product recommendations powered by Nosto on different parts of the Ogee site.
On the homepage, a dynamic recommendations banner shows returning visitors personalised recommendations based on their previous browsing, purchase and add-to-cart histories, as well as displaying other products that Nosto’s AI deems they will have an affinity for.
New visitors are shown best-seller recommendations curated from products that have had the most views in the previous eight hours.
On product pages, shoppers are shown cross-selling and up-selling recommendations related to the product they are currently viewing.
A ‘relationship score-based’ algorithm, powered by Nosto’s AI, establishes similarities between the viewed product and other products within Ogee’s catalogue. Ogee uses merchandising rules through Nosto to automatically reorder the recommendations so that the most highly converting complementary products are shown first.
On mini-cart pages, Ogee uses Nosto to display ‘pairs well with’ recommendations. These are based on complementary products that Nosto’s AI determines are most likely to be purchased with items that shoppers have added to the cart–which Ogee has found works better than showing alternative products.
Additionally, because Nosto has an integration with Ogee’s email service provider, Klaviyo, it is able to automatically display Nosto powered product recommendations in abandoned cart emails sent to visitors.
These recommendations are personalised based on the products that the latter’s data reveals shoppers left in their carts before exiting.
One other feature that Ogee is beginning to use more is behaviorially triggered pop-ups to highlight new product launches.
For example, it recently launched a hotly anticipated mascara, and configured a pop-up highlighting this item that appeared to returning visitors after they’d viewed a specific number of pages on the site, but hadn’t viewed that mascara specifically, to encourage them to make a purchase.
“Nosto has been a great tool to help us achieve our KPIs, even while we’ve been in a busy high growth phase and aren’t able to give the platform our undivided attention,” says Megan Connolly, Ogee’s Ecommerce Director.
“We can set the personalisation logic and just set and forget without needing to constantly make manual updates,” says Manson. “The quality of support is exceptional – there’s always someone to help us strategise and implement.”
Ogee will soon introduce Nosto’s Dynamic Bundles feature. This showcases product bundles of complementary items, supporting product discovery in a convenient way for shoppers and encouraging larger purchases.
The products in the bundles can be curated manually or automatically selected by Nosto’s algorithms.
Dynamic Bundles is one of the ways in which Ogee wants to use Nosto to help educate customers about how many of its products can complement each other as part of a skincare or makeup routine.
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