The campaign features double Olympic swimming champion Tom Dean MBE, weightlifter Emily Campbell, Olympic diving champion.
Old El Paso has teamed up with Team GB to launch a new multi-million-pound campaign ahead of the Paris 2024 Olympics.
Old El Paso’s Head of Marketing, Aditi Hilgers, said, “We are thrilled to be bringing to life our Team GB partnership with this campaign as we look to support our Old El Paso Home Team Heroes representing Great Britain on the world’s biggest stage.”
“As a brand that celebrates connection and community, we believe in celebrating the unique flavours and extraordinary talent that each individual brings to the metaphorical table,” Aditi added.
Old El Paso Home Team Hero Tom Dean MBE, said, “Old El Paso is the perfect partner for me and the Home Team Heroes as it symbolises the essence of coming together, just as when we’re competing, where teamwork is paramount! Not only that – we are all excited to share our passion for adventure and flavour, while inspiring others to embrace their own unique tastes and experiences alongside the brand.”
The campaign features double Olympic swimming champion Tom Dean MBE, weightlifter Emily Campbell, Olympic diving champion, three time medallist Jack Laugher, and BMX racing champion Bethany Shriever MBE.
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