The Shopping Research tool allows users to tailor shopping results by budget, preferred features, or recipient, providing detailed, personalised guides while integrating with ChatGPT and upcoming Instant Checkout.
OpenAI announced a new tool called “shopping research”, right as consumers will be ramping up spending ahead of the holiday season.
The startup stated that the tool is designed for ChatGPT users seeking detailed, well-researched shopping guides. The guides include top products, key differences between the products and the latest information from retailers, according to a blog.
Users will be able to tailor their guides based on their budget, what features they care about and who they are shopping for. OpenAI stated that it will take a couple of minutes to generate answers with shopping research, so users seeking simple answers, such as a price check, can still rely on a regular ChatGPT response.
When users submit prompts to ChatGPT that say things like, “Find the quietest cordless stick vacuum for a small apartment,” or “I need a gift for my four-year-old niece who loves art,” they will see the shopping research tool pop up automatically, OpenAI said. The tool can also be accessed from the menu.
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OpenAI has been expanding its presence in ecommerce in recent months. The company introduced a feature called Instant Checkout in September that allows users to make purchases directly from eligible merchants through ChatGPT.
Shopping research users will be able to make purchases with Instant Checkout in the future, OpenAI said on Monday.
OpenAI said its shopping research results are organic and based on publicly available retail websites, and that it will not share users’ chats with retailers. It’s possible that shopping research will make mistakes around product availability and pricing, the company said.
Shopping research is rolling out to OpenAI’s Free, Go, Plus and Pro users who are logged in to ChatGPT.
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