Built into Oracle Fusion Cloud Applications, the platform enables organisations to access unified enterprise data, workflows, policies, and transactional context to drive execution.
Oracle has introduced Fusion Agentic Applications for customer experience, a new class of enterprise applications designed to transform sales, service, and marketing processes.
The applications are powered by coordinated teams of AI agents that are outcome-driven, proactive, and capable of executing decisions within enterprise workflows.
Built into Oracle Fusion Cloud Applications, the platform enables organisations to access unified enterprise data, workflows, policies, and transactional context to drive execution. The system is designed to move beyond traditional support functions by enabling autonomous execution and surfacing decisions that require human judgment.
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“Customer expectations and operational complexity have outpaced traditional systems, creating an urgent need for applications that don’t just support work, but actively drive positive customer outcomes,” said Chris Leone, Executive Vice President of Applications Development, Oracle.
Leone added, “With our new Fusion Agentic Applications for customer experience, sales, service, and marketing teams can move beyond static workflows to embrace outcome-focused execution that increases efficiency, builds loyalty, and expands revenue.”
There are five new Fusion Agentic Applications available within Oracle Fusion Cloud Customer Experience (CX), including:
- Contract Compliance Workspace: Helps sellers advance deals and manage contract risks through end-to-end oversight and policy analysis.
- Cross-Sell Program Workspace: Supports sales teams in identifying growth opportunities and driving expansion revenue.
- Marketing Command Centre: Enables marketing teams to identify opportunities and launch growth programs using unified enterprise signals.
- Sales Command Centre: Helps convert leads, reduce churn, and accelerate revenue through continuous monitoring and execution.
- Service Manager Workspace: Supports service teams in improving service quality and accelerating resolution through real-time monitoring.
The applications are supported by Oracle AI Agent Studio, which allows organisations to build, connect to, and run AI-driven automation using reusable agents across systems. Built-in observability, ROI measurement, and safety controls enable organisations to monitor performance and ensure responsible AI deployment at scale.
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